Shipmate and Simrad
Den første opgave var at udvikle logo og en tilhørende typografi. Arbejdet forgrenede sig til produktudviklingen, hvor Ole Søndergaard og designer Jens Møller Jensen blev involveret i at skabe en produkt
serie af navigationsapparater, som udmærkede sig
i funktion, betjening og
design. Senere lavede man
en ny vellykket produktserie af GPS-navigatorer
i samarbejde med Ole Søndergaard og designer
Erik Magnussen.
En vigtig brik i markedsføringen af Shipmates image var kalendere og plakater, som 25 år efter udgivelsen stadig ses hængende hos firmaets internationale forhandlere.
The first task was to develop a logo and
accompanying typography. This initial task branched out to include product development,
as Ole Søndergaard and designer Jens Møller Jensen became involved in creating a series of navigation devices characterised by high-quality function, operation and design. Later, the
company developed a new successful series
of GPS navigators in cooperation with Ole
Søndergaard and designer Erik Magnussen.
An important component in the marketing of Shipmate’s image was calendars and posters, which can still be seen on the walls of the
company’s international distributors today,
25 years after their original publication. |
